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    The Adoption Process of Payment Cards -An Agent- Based Approach

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    Published on Thursday, July 12, 2012 | Updated on Monday, July 7, 2014

    The Adoption Process of Payment Cards -An Agent- Based Approach

    Summary

    We investigate the payment adoption rate under consumers’ and merchants’ awareness of network externalities, given two levels of Interchange Fees in a multi-agent card market

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    Authors

    BBVA Research BBVA Research
    Biliana Alexandrova
    Alma García
    Sara García

    Documents and files

    Report (PDF)

    Please click here to access the Spanish version (WP 12/14)

    Spanish - July 12, 2012

    Report (PDF)

    WP_1213_Mexico_tcm348-338712

    English - July 12, 2012

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