Spain | E-commerce: One "Click" does not fit all

Summary

Joint project with the IMF to analyze the evolution of e-commerce in Spain during and after Covid. The secular positive trend in e-commerce is well alive. The pandemic's boost was temporary with a moderating trend once the restrictions were lifted. Significant heterogeneity by individuals and categories of consumption

Key points

• Key points:
• The e commerce secular positive trend remains well alive but the “boost” provided by the “Lockdowns” receded after the restrictions were lifted
• One “Click” Does not Fit all: There is a significant degree of Heterogeneity depending on categories of consumption and demographic characteristics
• Activities with higher presence of “e commerce” before Covid led also the Post Covid Recovery (Clothing & Footwear, Leisure and Education)
• Basic Goods & Services were boosted by Lockdowns (Food & Beverage, Communications..) but returned to pre-covid trend after restrictions were lifted
• Younger Girls, both rural and urban, in already developed e commerce activities are leading e-commerce expenditure

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