Global | Understanding the sustainability framework using Big Data

This study analyzes the framework of sustainability through the media and social networks to understand what, how, when and where sustainability is talked about, capturing which related issues emerge or are of concern, which actors are leading the debate and how they interrelate over time and across geographies.

Key points

• Key points:
• The sustainability attention originally led by public and NGOs arena is transcending into other spheres of private society and is accelerating rapidly.
• The Media debate around sustainability is mainly focused on climate change and the reach and positive impact would be enhanced if Biodiversity is included
• Biodiversity is emerging strongly as the next key issue in the sustainability battle. This trend is increasing stronger in LATAM given biodiversity relevance in the region.
• In the Spanish speaking world, banking and energy industries have the largest weigh in sustainability Twitter dialogue.

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