Colombia | Tourism takes flight and soars higher

In 2023, Colombia hosted 6.1 million international tourists and robust domestic tourism, contributing 2.3% to GDP. By 2026, over 7 million visitors are projected. Despite challenges in infrastructure, security, and sustainability, the sector shows remarkable potential.

Key points

• Key points:
• Recently, BBVA Research released a comprehensive report on tourism in Colombia and global trends. This press column summarizes the key findings. In 2023, 6.1 million international tourists generated USD 8.547 billion, while domestic tourism rose by 13.8%, driven by leisure and family visits as key consumption drivers.
• Annual international visitors are projected to grow by 10% until 2026, reaching revenues of up to USD 17 billion, positioning Colombia as a rising destination.
• The sector accounted for 2.3% of GDP and over 870,000 jobs in 2023, with diversification into non-traditional accommodations and emerging destinations like the Coffee Region and Sierra Nevada.
• Limited infrastructure and perceived insecurity hinder growth. Environmental preservation is crucial for sustainable, responsible expansion.
• With biodiversity, cultural richness, and an evolving offer, Colombia has the resources to become a global leader, requiring strategic investments and inclusive policies.

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