Colombia | Tourism Outlook. November 2024

Tourism in Colombia hit historic highs in 2023, marked by significant growth in international visitors, revenues, and employment. A diversified offer and domestic tourism drive the sector, yet challenges in infrastructure and sustainability demand focus to unlock its full potential.

Key points

• Key points:
• International tourism in Colombia reached record highs in 2023 with 5.86 million non-resident visitors, growing 24.3% from 2022. These tourists generated USD 8.547 million in revenues and spent an average of USD 1,631.7 per trip. Spain, the United States, and Ecuador were the top origin countries, showcasing Colombia's rising appeal in the global market.
• Domestic tourism exceeded pre-pandemic levels, with total spending of $14.8 trillion COP in 2023, driven by leisure and family visits. However, 86% of Colombians did not engage in tourism activities, mainly due to economic and time constraints, highlighting growth opportunities within this segment.
• Bogotá and Antioquia hosted 62% of foreign tourist accommodations, with Antioquia emerging as the leader in overall tourism services since 2019. Non-traditional accommodations, such as vacation rentals and rural homes, have doubled their share, reaching 76% of total lodging options in 2023, reflecting evolving preferences in lodging.
• Wellness and health tourism continue to grow, with sustained demand for spas, hot springs, and medical procedures like cosmetic surgeries and dental treatments. These trends position Colombia as a competitive regional destination, ranking behind Mexico and Brazil in Latin America.
• Challenges in infrastructure and environmental concerns, particularly in key areas like the Amazon and rural regions, constrain the sector's potential. Nevertheless, diversification toward new destinations and cultural and adventure experiences in rural areas pave the way for more balanced and sustainable development.

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