Colombia | Tourism is a journey to growth

Colombia has great tourism potential. The arrival of tourists from abroad is growing dynamically at the same time that Colombians have increased their domestic travels. The growth of tourism is very beneficial, which makes it necessary to continue building a medium-term strategy for sustainable tourism.

Key points

• Key points:
• A recent OECD report on tourism shows that Colombia was the country that increased by far the most the number of visitors between 2019 and 2023, among a group of more than 35 countries.
• Tourism is an activity that generates growth, brings foreign currency to the country, income to the regions, integrates new areas of the country and enhances our history, our regions, our population and our biodiversity.
• To continue growing, it is necessary to continue building a medium-term sustainable tourism strategy for Colombia that takes advantage of the country's advantages in terms of urban, rural, and, more specifically, ecotourism.

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