Colombia | The new colombian consumer: changes and trends

The trends that will determine consumption are: a more digital environment (consumer-banking-commerce), a heterogeneous income recovery, lower savings, more stable weekday spending, greater importance of regions and intermediate cities, and a gradual aging of the population.

Key points

• Key points:
• The pandemic left a more digital consumer, transactionality and commerce, but gaps between urban and rural persist.
• Household incomes will recover, but significant gaps between population groups will remain.
• The recent economic recovery has been strengthened by the good performance of private consumption, which gained relevance with the pandemic and will continue to have a high share in the coming years.
• Services will recover their share in household spending due to the reopening of some sectors based on social interaction and the advance of vaccination.
• The relevance of the regions and intermediate cities in the country's total expenditure is increasing.

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