Colombia | Big Data Consumption Tracker. 3 jun, 2022

In May, household consumption slowed compared to April, especially in the second half of the month. Tourism-related spending was the most moderate, while in-city consumption (restaurants, entertainment and urban transportation) remained strong.

Key points

• Key points:
• In May, household consumption growth was stronger at the beginning of the month, driven by statistical base effects determined by last year's protests, and then moderated at the end of the month. In May, household consumption growth was stronger at the beginning of the month, driven by statistical base effects determined by last year's protests, and then moderated at the end of the month.
• By category, department store sales slowed sharply. Also, tourism-related purchases (airlines and hotels) moderated, after being boosted last month by Easter Week. On the contrary, urban transportation, restaurants and entertainment performed well.By category, department store sales slowed sharply. Also, tourism-related purchases (airlines and hotels) moderated, after being boosted last month by Easter Week. On the contrary, urban transportation, restaurants and entertainment performed well.
• At the city level, spending continues to trend strongly upward in Bogota and Medellin, although Barranquilla remains the city with the highest level of spending when compared to the pre-pandemic period.At the city level, spending continues to trend strongly upward in Bogota and Medellin, although Barranquilla remains the city with the highest level of spending when compared to the pre-pandemic period.
• In May, consumer use of cash and advances continued to grow. This may be due to services being more informal. It may also be due to households maintaining high spending and requiring additional sources (advances) to complete the month's spending.
• The dynamics of digital purchases have reduced, now with a behavior more in line with the performance of physical purchases.

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