Colombia | Big Data Consumption Tracker. 17 mar, 2022.

Summary

In this report, in addition to general consumer trends, the main results of the VAT-free Day on March 11 are presented. The slowdown in household spending that had been occurring was temporarily interrupted by the momentum of VAT-Free Day, which was especially important for online purchases.

Key points

• Key points:
• The slowdown in consumption continues, despite the temporary boost from the "VAT-Free Day".
• On VAT-Free Day, sales of appliances and department store activity were boosted.
• Drugstore sales fell as Covid figures declined, while airline purchases were boosted by recent promotions.
• Bogota leads consumer dynamics in 2022.

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