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Published on Monday, August 13, 2018

Are we ready for personalised prices?

Higher information processing capability provides ever better information about customers, what they need or do not need, whether or not they are willing to pay more, and what their financial situation is.

Documents to download

Press article (PDF)

Juan_Ruiz_Expansion_Precios Spanish August 13, 2018
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Press article (PDF)

Juan_Ruiz_Expansion_Prices English August 13, 2018
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Authors

Juan Manuel RuizBBVA Research - Chief Economist for Latam

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Global

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