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    Published on Monday, August 13, 2018

    Are we ready for personalised prices?

    Summary

    Higher information processing capability provides ever better information about customers, what they need or do not need, whether or not they are willing to pay more, and what their financial situation is.

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    Authors

    Juan Manuel Ruiz BBVA Research - Chief Economist for Latam

    Documents and files


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    Press article (PDF)

    Juan_Ruiz_Expansion_Precios

    Spanish - August 13, 2018

    Press article (PDF)

    Juan_Ruiz_Expansion_Prices

    English - August 13, 2018

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