A New Colombian Consumer: Habits and Trends

The trends of Colombian consumers in the last 10 years have been changing. The structure, income, purchasing power and consumption habits have been fundamental when profiling a new Colombian consumer.

Key points

• Key points:
• Households are smaller and the population is aging.
• Single-person households gain special participation in the upper class.
• Colombian families spend, on average, 33% of their income on food and 24% on housing.
• As household income increases, service consumption increases and food consumption decreases.
• Women are participating more in the labour market and bringing more income into their families.

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